At first glance, it appears unprofitable for Kora to accept the special order. Not only is the sales price of Br.100 per unit much less than the regular sales price, it is even less than Kora’s Br.102 average per-unit cost of manufacturing the product. Let us look, however, at the incremental monthly revenue and manufacturing costs that should result from accepting this special order
This analysis shows that accepting the special order will generate incremental revenue of Br.400, 000, and incremental costs of only Br.378, 000. Therefore, accepting the special order will increase Kora’s monthly profit by Br.22, 000.
The relevant factors in this type of decision are the incremental revenue that will be earned and the additional (incremental costs) that will be incurred by accepting the special order. The only incremental costs of filling the special order are the related variable manufacturing costs; accepting the order will not increase fixed manufacturing costs. Thus, the Br.102” average manufacturing cost,” which includes fixed costs per unit, is not entirely relevant to the decision.
Recommendation: The accountant’s role in decision-making is primarily that of a technical expert on cost analysis, i.e., collecting and reporting relevant information. However, many managers want the accountant to recommend the proper decision; the final choice always rests with the operating executives.
Based on the relevant data, Kora Company should accept the special order because it brings an additional income of Br. 22,000 for the company.
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