Access Facebook and search for any organisation of your choice.
Choose to Like their page.
Write down the number of times that the organisation posts new information on a monthly basis. (2 marks)
What kind of information is posted by the organisation? (2 marks)
Does the organisation respond to questions or comments posted by users on its page? (2 marks)
Why do you think is it important for an organisation to respond to questions and comments from people? (10 marks)
Explain why different things are important for journalists from different media, with specific reference to radio, television and daily newspapers journalists. (9 marks)
Find a major news incident of an ongoing issue and compare the coverage of the incident by the different media over a period of time.
The following sections offer an outline of seven main advertising communication techniques currently in circulation. This part will assist you in becoming acquainted with each approach, as well as the prominent instruments connected with each strategy, how to properly use these systems, and the benefits and drawbacks of each. Some marketers devote their entire lives to become experts in one or more of these fields.
Whether you consider yourself a generality or a specialized, marketing provides ample opportunity for experimenting and innovation. Marketers may always come up with a new concept, plan, tool, or combination of approaches to convert into magic for their businesses and clients. You'll see possibilities to try anything fresh as you discover about and acquire familiarity with the fundamental tools and techniques. And you should: in the universe of marketing, new is excellent.
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