Answer to Question #238306 in Management for Kay

Question

As the official spokesperson for Not In My Name South Africa, you have been tasked with planning public relations activities for the movement. Explain how the Systems theory of public relations can be used to coordinate the planning and execution of your public relations activities with other sectors and sections of society.

Answer 1

• Build and maintain a positive image
• Inform target audiences about positive associations with a product, service, brand, or organization
• Maintain good relationships with influencers—the people who strongly influence the opinions of target audiences
• Generate goodwill among consumers, the media, and other target audiences by raising the organization’s profile
• Stimulate demand for a product, service, idea, or organization
• Head off critical or unfavorable media coverage