Answer to Question #238227 in Management for Wayne

Question

Shipyards are filled with lots of expensive machinery. Recently Klaus Winkelman, COO, lead the process of buying more machinery for the Gqeberha shipyard. This will undoubtedly be a big expense for his division and the process will take some time.

1. When Klaus was deciding on which brand of machines to consider, he reached into his top drawer to get the marketing brochures from the last tool and machinery sales representative that visited him earlier that week. He did not consider other brands. Which bias is represented by this example?

Answer 1

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