Answer to Question #238251 in Management for Lee

Question

Why will a focus differentiation strategy be most suited for a company to expand internationally?

Answer 1

an approach to competitive advantage in which a company attempts to outperform its rivals by offering a product that is perceived by consumers to be superior to that of competitors even though its price is higher; in adopting a differentiation focus strategy, the company focuses on narrow market coverage, seeking only 

When a differentiation strategy works best? Product differentiation strategy works best when: There are diverse needs in the marketplace that lead to more than one way how customers would consume your products. There are diverse channels of distribution.