Answer to Question #233298 in Management for Feruza

Question

Describe one company which uses Big Data to help its business.

Answer 1

The term "big data" refers to massive amounts of digital data that may be analyzed to identify patterns, trends, and relationships related to human behavior and interactions. Companies can take advantage of this information by automating operations, obtaining insight into their target market, and boosting overall performance by utilizing the easily available feedback.

The online retail behemoth has access to a large quantity of data about its customers, including names, addresses, payment histories, and search histories. While this data is plainly used in advertising algorithms, Amazon also uses it to improve customer interactions, which is something that many big data users ignore.

When you call the Amazon help desk with a question, don't be shocked if the person on the other end already knows the majority of the information you need. This enables for a quicker, more efficient customer service experience without having to repeat your name three times.