Answer to Question #230122 in Management for Kay

Question

The questions are based on the following scenario:

Fambi Limited is a mining company that operates in South Africa. Due to global economic

factors such as low commodity prices and local factors such as electricity load shedding,

the company’s financial performance has been subdued with the result that it has failed

to pay dividends to its shareholders in the last two years. Moreover, its operations have

been crippled by frequent workers’ strikes. Furthermore, some of the employees are not

aware of the company’s strategic direction. Clearly, the company’s relations with its

stakeholders are strained. In order to create and nourish stakeholder relationships, the

company should embrace communication integration. As a public relations consultant to

the company answer the following questions:

1. Describe the role of communication in the life of an organisation like Fambi Limited.

Answer 1

Communication is crucial in the life of an organization like Fambi Limited is it will help it address its issues with stakeholders successfully. Precisely, effective communication contributes to organizational success in many ways. It builds employee morale, increases satisfaction and engagement. Helps employees understand terms and conditions of their employment and drives their commitment and loyalty. This way, issues of strike that the company experiences will be eradicated, enabling workers ton execute their duties and responsibilities appropriately.