Why do you think is it important for an organisation to respond to questions and comments from people?
The feedback, both good and bad, shows clients that they read your comments on their website and care about what they are saying. This is crucial in the management of social media if you hope that the count of followers, the commitment, the SEO or client interaction will continue or increase. For all organizations the customer response is very important to create business relationships and good customer satisfaction and customer loyalty. It is also very important for customers to assess their suppliers and to establish whether they can or not be good suppliers.
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