Answer to Question #227132 in Management for Kamogelo Moloko

Question

You are a public relations manager at an organisation called Tshiwandalani. There is a public outcry because your organisation does not have a corporate communication strategy to deal with the effects of a drought in the country. As a public relations manager at Tshiwandalani, you are commissioned by the board of directors to develop and implement a corporate communication strategy. Firstly, follow the steps to show practically how you will formulate a corporate communication strategy. Secondly, give practical examples of how you will implement Tshiwandalani's envisaged corporate communication strategy

Answer 1

Step-by-step explanation

Firstly, follow the steps to show practically how you will formulate a corporate communication strategy.

1. The formulation of the strategy is to identify the problem, in this case the drought
2. Gather the actors involved in the crisis: This can be regular people, majority stockholders, executives and clients
3. You must know use surveys or means of gathering information on opinions about the drought. This can be from simply asking people or requesting the information.
4. Use the information gathered to formulate a response. Response has to answer the majorities questions, lets say for this case the major question is, "What is the company during this time of crisis"
5. Report you response and findings to the board of directors.
6. Once they approve, launch the official company response to the public
7. Conduct another survey to see how people responded to the response
8. Continue to evolve the message as time passes.

Secondly, give practical examples of how you will implement Tshiwandalani's envisaged corporate communication strategy.

There are three parts to explain:

information gathering: For this part, I would probably use surveys, this is a cheap and direct manner for which the company can gather data on the current event. Also, I would tap into social media platforms to get a feel as to how people feel about the issue at hand.

response: My response would center around the necessity of answering as much questions as possible with only a handful of responses. The idea is not to trap the company or myself in something that is out of our control. Try to persuade people to join your side, by making them see that you are on their side and that you understand their hardships

approval: Approval from the majority of respondents is key to a successful communication strategy. If the people agree with what you are saying, then they will likely be on your side. You cannot appease to everyone, but a majority is fine.