Answer to Question #226028 in Management for abdulhadi

Question

1. Discuss the mechanisms used in Ethiopian airlines to know customer needs and how satisfy customer needs better than competitors.

2. Critical evaluate the service design process of Ethiopian airlines. Besides, discuss the

influence of marketing, finance, human resource and other operational departments on

service design.

3. Critically discuss the role of total quality management on improving customer satisfaction by applying six sigma principles.

4. Discuss with examples the role of supply chain management to achieve Ethiopian airlines mission, vision and core objectives.

5. Critically evaluate challenges of Supply chainintegration (internal integration, forward,

backward andhorizontalintegration) in Ethiopian airlines.

Answer 1

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