Answer to Question #221920 in Management for Nablis

Question

Location - Explain why Heineken Ethiopia limited is located where it is. Discuss issues pertinent to its location. 

Answer 1

Heineken Ethiopia limited is located in Kilinto, Addis Ababa Municipality. Heineken Ethiopia has plants across Ethiopia to support its supply system and ensure that the company can acquire labour and achieve differentiation successfully.Heineken Ethiopia limited is located in Addis Ababa, Ethiopia to further develop its portfolio of high quality beers that will meet growing demand in the country. Therefore, creating sustainable businesses unlocking the natural potential for its people, and bringing prosperity to both the country and agricultural regions.

Heineken Ethiopia limited location helps in improving the income of smallholder barley farmers and access to markets. Therefore, helping to increase the local sourcing of malt barley.