Answer to Question #221742 in Management for Imran

Question

How has this advertisement made an effort to apply consumer motivation to market its product? Explain. Can an effort be made here to link consumer motivation with proper consumer segmentation?

Answer 1

Advertising is a communication approach intended to persuade customers to purchase a business's products. Clear communication includes getting attention, generating a yearning for change, creating interest, and inspiring action. Advertising is significant for driving income and profit development.

The first motivation is to persuade potential customers that they do not just want its products or services but require them. If a consumer is at this time displeased, they may be in search of an approach to right a mistake. The business aims to persuade customers that the business's products or services will make that wrong a right. Thus, if a company is segmenting by motivation, the firm concentrates on a group of consumers founded on why they might interrelate with the business and its products.