Answer to Question #221659 in Management for Nablis

Question

Discuss job enlargement, rotation, enrichment, empowerment, and/or teams if applicable of Heineken Ethiopia company.

Answer 1

Heineken Company applies job enlargement and enrichment design by increasing the number of tasks associated with a particular role to sharpen individual skills and make jobs more enjoyable. For example, the retailer manager in the Dutch brewery has additional responsibilities made for human resources manager such as conducting interviews and hiring new sales staff, assigning them their duties, and ensuring proper implementation of the company objectives. However, the Heineken Company practices job rotation design to achieve various objectives, including orienting new employees and trainees. The Dutch company assigned several roles to new workers to ensure that they rotate in every department lasting for six months per department to be familiar with each activity in the company, such as packaging, product development, quality assurance, packaging development, among others. The Heineken Company also empowers its workers by conducting product, development training, training and orienting new employees, and providing opportunities for employees to extend their duties and responsibilities into other roles and enable them to learn and practice new skills.