Answer to Question #215440 in Management for Rhea

Question #215440

You are part of the event management team at the Marriot Resort and Spa that will be hosting a conference in August,2022 for young hospitality leaders in the region and 200 participants who have registered online. The Conference Director at the resort has given you the task to work with the Events Manager make specific details for the EO (Event Order). a. List and explain the specific tasks and logistics that needs to be actioned for the various departments, from Food and Beverage, décor, venues for the conference and meetings, accommodation, tours/transfers, amenities, shopping and activities, a contingency plan and other related issues that may be relevant. Also include COVID19 restrictions and policies that must be put in place for the event. b. Discuss specifically how you will use the various social media platforms to promote the event.


1
Expert's answer
2021-07-12T04:14:01-0400

The planning and management of technical and logistical support services to guarantee the smooth execution of an event is known as event logistics. These services include both tangible and intangible elements like event swag, merchandising, venues, transportation, and registration platforms, among others.


When choosing a venue, it helps to consider factors like location, security, capacity, estimated attendance, indoor and outdoor space, budget. Transportation refers to any mode of conveyance that transports attendees, speakers,  and sponsors to the location. This covers intercity, interstate, and international bus or airplane  travel, as well as inner-city  commutes like shuttle cabs from a hotel or parking structure to the venue

Technology covers hardware and software tools presenters and attendees require for an optimal event  experience. Projectors, laptops, mics, screens, video equipment, clickers, and a stage come  under this category.

Tag your customers on Facebook.

Event planning clients are likely to repost and share your material because they want to share 

their experience with their friends and followers. This broadens your reach and introduces your event planning company to a new group of people.

Share tutorials on Snapchat.

Tutorials should be shared. Create Snapchat video clips that show you in action to show off your event organizing talents. Make a sequence of photographs that show how you placed your party's elements together.

Curate Instagram images with a custom hashtag.

To curate photographs for your events, use a hashtag. As you organize and create events, upload images. Use a single hashtag for each event so you can collect all of the images in one spot.  Don't forget to photograph and share the finished product as part of your series.

Create Pinterest graphics that promote your on-site content.

Create custom graphics that promote your on-site content. When you publish blog posts, guides or event recaps on your blog, create three to five custom images to promote the content on Pinterest.

Tag vendors and locations when tweeting.

Vendors and locations can be labeled. Include the Twitter handles of relevant partners and vendors when tweeting about your event. You enhance the possibilities that other businesses and brands will retweet your message and help introduce your business to their followers by incorporating  them in your message.


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