Answer to Question #212437 in Management for @bridget

Question

Six approach methods can be used by salespeople. Discuss the six approach methods and 

give a practical example of each approach

Answer 1

1.Provision of solution approach

Buyers are mostly confused when it comes to deciding the best products and services. Solution selling approach can be used to solve problems that exists in the society. A person may realize a problem where there are many single men living in an area who are working and there start a dry cleaning services which is likely to assist them save cleaning time.

2.The buddy approach

It is a notion that people do business with sales persons who are friendly and the people they like. This can be applied by showing more interest to the prospective customers by connecting to them emotionally with the aim of helping them.

3.Guru approach

Sales persons should have intellectual skills which are not likely to be easily swayed by the emotional connection. They should task themselves in becoming experts with traits aimed at problem solving. They should learn to be committed to their work and learning about the industries they are working in terms of trends and changes to offer the best to their customers.

4.Consultative approach

Sales person should create a relationship with the customers in order to come up with effective technical sales technic. They consult the customers to understand the business environment. This is developed through asking relevant questions that will assist in coming up adequate solutions.

5.Personality selling approach

Sales persons should be ready to understand the traits of the customers to come up with the right strategies. Depending on the customers understanding capability the sales person can decide where a proof of credibility is required.

6.Innovative approach

A sales person should come up with unique ways of promoting his products and services. For example a sales person can use social media platforms to search for prospective customers globally.