Answer to Question #187115 in Management for Maria

Question

There are assumptions that currently and in the past alcohol and cigarettes advertisements were responsible for a very large percentage of sports bill boards in Namibia. What explanation can you offer for why these products are or used to dominate the sports bill boards medium? Discuss with clear examples.

Answer 1

The products dominated sports bill boards as advertisement would target sports people who loved sports thereby they would always concentrate on the billboards to view any new thing.

Billboards have an easy way of registering information making it the chosen advertising mode for cigarette and alcohol.

Sports billboards were also used mainly because of the great photographic information that had great visual effects.

Lastly, sports bill boards were used as they could reach both the middle and lower class citizens.