Answer to Question #182882 in Management for Sheehama Asser Sheehama

Question

There are assumptions that currently and in the past alcohol and cigarettes advertisements were responsible for a very large percentage of sports bill boards in Namibia. 

What explanation can you offer for why these products are or used to dominate the sports bill boards medium? Discuss with clear examples.

Answer 1

The advertisements make both drinking and smoking appear like casual and ordinary activities. The adverts function as a superpower by negligibly pressuring sports prayers and fans to consume alcohol and cigarettes. For instance, the adverts have messages to encourage viewers to use beer and switch to become champions like a winning football club.