Answer to Question #177883 in Management for Penelope

Question

What types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?

Answer 1

Answer

Celebrity endorsement.

The unique marketing support that helped to sustain Vitaminwater and Bai’s tremendous growth was celebrity endorsement. This medium resulted from Bai reviewing other brands on the market, aiming to come up with more pitched drinks to the healthy side.