Answer to Question #177215 in Management for SHILPI

Question

Essex Enterprises is a renowned logistics company which has spread its operations in 7 countries across the globe. They are recognized as the best learning organization due to their policies and processes and systems. One of the reasons for their success is that they have successfully applied the Reinforcement Theory of Learning since their inception.

a.Why is Reinforcement Theory also called as Behaviour Modification Theory?

b.How can reinforcement be administered effectively?

Answer 1

a) BF Skinner and his colleagues suggested the reinforcement theory of motivation. It notes that an individual's behavior is a result of the consequences of his or her actions. It is based on the "rule of impact," which states that individual behavior with positive consequences is more likely to be replicated, whereas behavior with negative consequences is less likely to be repeated.Besides,When you reinforce a behavior, you are increasing it, and when you punish a behavior, you are decreasing it. Punishment can be either positive or negative, and reinforcement can be either positive or negative. Positive and negative reinforcers also increase the probability of a behavioral response.

b) The reinforcement should occur immediately or very soon after the student's response. Positive reinforcement should be provided for each correct answer at first, and then less frequently. When the desired behavior does not occur, the reinforcement must be removed.