You are required to write a report, and in this report you are to consider the importance of
understanding the business environment
Required:
(1) Provide a background to your chosen organization, the
company background should consist of
Organization name
Brief History
Organization type
Organization size
Products and services
Range of products or services
Customer base
Other relevant information
(2) Draw a DETAILED organizational structure of your chosen
organisation, and the importance of understanding the business
environment of your chosen organization.
Students are expected to use infographics to depict how the structure of
their chosen organisation looks like.
Amazon is a technology company that provides eCommerce, artificial intelligence (AI), digital streaming and cloud computing. The company was founded in 1994 as an online book seller. Today, the company is a leader in eCommerce globally accumulating total market value of $1,400B in July 2020 and the second largest private employer across the U.S with over 600,000 employees (Amazon, 2021). The company has a total of 288 million square feet of warehouses, offices, retail stores and data centers (Madrigal, 2019). The technology company provides an online retail service that acts as a marketplace for businesses and consumers. It also provides digital content and AI supporting devices. It provides products and services globally delivery and works in conjunction with other companies to operate in different regions. The company embraces a hierarchical structure that promotes flexibility and communication across the large company. The image attached shows the company structure.
Amazon. (2021). About Us. https://www.amazon.com/
Madrigal, A.C. (2019). When Amazon Went from Big to Unbelievably Big. https://www.theatlantic.com/technology/archive/2019/02/when-amazon-went-from-big-to-unbelievably-big/582097/
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