Jeff Bezos,founder and CEO of Amazon.com,understands the importance of goals and plans. As a leader,he exudes energy, enthusiasm, and drive. He's fun loving (his legendary laugh has been described as a flock of Canadian geese on nitrous oxide) but has pursued his vision for Amazon with serious intensity and has demonstrated an ability to inspire his employees through the ups and downs of a rapidly growing company. When Bezos founded the company as an online bookstore, his goal was to be the leader in online retailing. Now 20 years later, Amazon has become the world's general store, selling not only books, CDs, and DVDs, but millions of products you can buy. What can you learn from this leader making a difference?
One aspect that stands out about Jeff Bezos is that he is a task-oriented and transformational leader. He had made a difference in the company through a transformational approach that has led to increased innovation. He also delivers results through continuous creativity.
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