Answer to Question #169096 in Management for Larissa Kelley

Question

Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. What are the brand attributes and reputation of that would resonate with specific consumer segments

Answer 1

Celebrities like LeBron James a basketball player, Stephen Curry a Basketball player, or even ex-President Obama, any one of these celebrities would be good to be used to advertise beverage brand since they come with a good fan base. A drink like Pellegrino will be great to be advertised by these celebrities since they come from a natural source such as rain or snow that flows from the mountains, these water comes packed with minerals salts, calcium, and magnesium, and this process is what give Pellegrino its signature flavor. When one of a good cerebrity discussed above wuth a good reputation is being used to advertise this brand, this will lead the brand in the right direction thus leading to a greater success.