Answer to Question #169095 in Management for Larissa Kelley

Question

What types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?

Answer 1

Marketing support

Vitaminwater and Bai were helped by some unique marketing support to grow and develop tremendously. First, he learned from other brands of marketing strategies where he studies their successes and failures that he had to avoid. For instance, he learned to make the quality product that was health-friendly to human beings (Xiao, 2018). Both companies have Rohan Oza to credit for endorsing celebrities as a strategy to market products.

References

Xiao, Z. (2018). Essays On Marketing Strategies With Endogenous Reference-Dependent Preferences.