Answer to Question #158727 in Management for annazeer

Question

In your opinion, how companies are developing the loyalty for a specific brand. Narrate your answer with an example.

Answer 1

The increasing levels of competition are making companies to find ways of remaining competitive continually. One strategy various companies use to achieve this is developing customer loyalty on brands sold. In order to achieve this, many companies have used many methods. For instance, McDonald's develops loyalty by continually using social media as a tool of informing and engaging consumers on a regular basis. Customer service has also improved greatly. There has been better service delivery based on trust, efficiency, and reliability. Additionally, a company like McDonald's has developed various loyalty programs to reward consumers that keep on consuming their products.