Answer to Question #126796 in Management for Kassahun

Question

"a job advertisement that generates a thousand responses is always better than one that gets twenty responses." Build an argument supporting this statement and an argument against this statement

Answer 1

The primary reason for the advertisement is to target a broad audience, which can then translate to an expanded client base. That is, if an organization decides to advertise its products or services, then it means that it has long-term plans to influence the behavior of the targeted market. If, thus, a business resorts to adopt a particular marketing strategy and receives numerous responses, then the efforts can be termed as fruitful since it will have achieved the primary objectives, which include sales promotion, production expansion, enhancing goodwill, and improving profits, and turnover. However, such efforts are associated with various consequences, such as an increase in production cost, price wars, and deterioration of moral values. In such a case, efforts towards targeting a broad market act as an attention arrester. The vital aspect relies on the conversion rate.