2. You are the head of communication at BeQuest SA. The communication budget
has been reduced. Motivate to the head of the secretariat at the organisation why
more resources should be allocated for communication [10 marks].
Adequate budget should be allocated to the communication department because of the significance this department plays. An effective communication may contribute to organizational success in many ways. It: Builds employee morale, satisfaction and engagement. Helps employees understand terms and conditions of their employment and drives their commitment and loyalty.
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