Answer to Question #311896 in English for Dina

Question

You have been appointed as a public relations manager of a government department. You are tasked with developing a public relations programme or campaign, using the seven steps (theory) of the public relations programme (DOTMABE formula), to raise awareness of and advocate against xenophobic attacks on illegal immigrants in South Africa. Please note that you are given a budget of R20 million, and you need to travel to five provinces of your choice that are mostly affected by this scourge. In developing your programme, you need to make use of the rubric below as a guideline.       

Answer 1

Determine your goals and objectives.

Define your target audience.

Formulate your key messages.

Monitor your competition.

Select your channels.

Create a schedule.

Measure your progress.