Answer to Question #311437 in English for Dee

Question

You are the head of communication at Bequest SA. The communication budget has been reduced. Motivate to the head of the secretariat at the organization why more resources should be allocated for communication[10marks]

Answer 1

In the age of digital, global businesses, it is essential for organizations of all sizes to effectively communicate not only within their organization, but also with shareholders, vendors, clients, and customers.

Effective communication is at the forefront of significant business processes and must be efficient so that personnel can successfully share and communicate information that helps to run a successful enterprise, and to drive the most critical business processes.

Effective communication is critical for a business to operate at their peak level, and to ensure that everyone is on the same page.

Statistics align more effective business communications with better workplace productivity. Blue Source indicates that productivity goes up by 25 percent in businesses with connected and engaged personnel, and at the same time 44 percent of employees want more broad adoption of internal communication tools, suites, and apps.

Businesses operate within a sphere of a constant flow of data and information. Sharing and relaying information, and obtaining feedback, can be done optimally, or sub-optimally. When business communication is done correctly, everyone is on the same page, confusion is mitigated, and everyone can do their job, all of which increases productivity and even creativity – which translates to a better top and bottom line. On the contrary, sub-par communication results in confusion, confrontations, delays, budgeting issues, and a variety of other problems that can result in a business stalling, not scaling, and/or projects being delayed or going over budget, all of which negatively affects the bottom and top lines of the organization.