create a 3-minute Advocacy Campaign video on the topic of “Digital Ethics”, which follows the features of the 10 Steps to Your Advocacy Plan (adapted from: National Council for the Social Studies)
A.Identify an advocacy challenge or opportunity.
B.Determine the key audiences.
C.Find out what those audiences currently know or perceive.
D.Determine how each audience receives its information.
E.Establish measurable objectives for each audience.
F.Define message points for each audience.
G.Determine the communication activities to deliver those messages.
H.Decide what resources are necessary to complete each activity.
I.Establish a timeline and responsible party for each activity.
J.Evaluate whether you have reached your objectives.
In the social media arena, many people have in t he past misused their freedom by inciting other communities. That is unethical. The audience in this case is all the social media users. At the moment, majority of the social media audience do not understand anything about cyber bullying. The social media users only know that using these digital platforms is for entertainment alone. The best ways of communicating the effectiveness use of social media platforms is through social media platforms themselves, since there are many users around the globe. The timeline for doing this is six months. I believe, I have achieved the objectives that I had set.
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