Answer to Question #296085 in English for Bheee

Question

You are the new communication practitioner at Nsuku Diamonds, a company that has not been doing well in reaching its targeted audience. Suggest to the company the techniques for successful change management as identified by Bernard Chester, 2005. [12 marks

Answer 1

Management theorist Chester Barnard believed organizations need to be both effective and efficient. Effective means meeting organizational goals in a timely way. Efficient, in his opinion, means the degree to which the organization can satisfy the motives of its employees. In other words, the organizational goals will be accomplished and authority will be accepted when workers feel satisfied that their individual needs are being met. This is known as the acceptance theory of authority.