You are giving a speech on the effects of excessive sun exposure. Your first main point will encourage sun protection measures by reviewing scientific data on how melanoma is linked to overexposure. Which form of persuasion is your first main point most likely to embody?
a. logos
b. ethos
c. pathos
d. kathos
Which of the following statements is most true regarding evidence and credibility?
a. If an audience does not perceive a speaker as credible at the beginning of a speech, then it is unlikely that evidence will help to establish credibility by the conclusion of the speech.
b. A speaker does not need evidence if he or she is already an effective persuader.
c. The use and extent of evidence in a speech enhances a speaker’s credibility throughout his or her presentation.
d. The speaker's credibility does not appear until the very end of the speech.
b. ethos
c. The use and extent of evidence in a speech enhances a speaker’s credibility throughout his or her presentation.
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