Why must people engage in persuasion ethically?
a. Persuasion can be a useful tool of information, but if abused, its advantages are undermined and the good of the people is no longer respected.
b. An audience will not believe a speech’s argument if the speaker is unethical.
c. To pressure people into doing what is best for them.
d. People don’t realize when they are being persuaded; thus, we should behave ethically so as to assure ethical persuasion.
What are the three dimensions of attitude, according to this chapter?
a. direction, persuasion, and intensity
b. direction, intensity, and salience
c. intensity, salience, and beliefs
d. direction, persuasion, and beliefs
1.b.. An audience will not believe a speech’s argument if the speaker is unethical.
2.a.direction, persuasion, and intensity
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