Answer to Question #260492 in English for Kweku

Question

Write a Business Plan for your sole ownership software Development company.

1. Provide the Executive Summary (using either the Synopsis Summary or the Narrative Summary style) of your plan as an inline format.

Answer 1

Shoutmouth.com Executive Summary

Overview of the Company

Shoutmouth.com, which debuted late last year, is the most comprehensive music news website on the Internet.

Music is one of the most often searched for and accessible hobbies on the Internet. Each month, top music artists such as Taylor Swift receive over 5 million searches. Furthermore, over 500 musicians each welcome over 25,000 inquiries every month.

However, music fans are usually unhappy when it comes to the news and information they seek about their favorite performers. This is because most music websites (e.g., RollingStone.com, MTV.com, Billboard.com, and so on) only cover the top eight to 10 music stories each day — the stories with broad appeal. This sort of comprehensive coverage does not meet the demands of die-hard music fans. Music enthusiasts often listen to a wide range of performers and musical genres. Shoutmouth, which publishes over 100 music stories every day, allows these fans to stay up to date on all of their favorite musicians' news.

Shoutmouth is a social network that allows fans to connect and chat with other music enthusiasts about music and provide extensive music news on over 1200 music artists.

• Make a personal profile
• Interact with your fellow members
• Leave feedback on news items and music videos.
• Send in your news reports and videos.
• Recommend new musicians to the community.
• Get personalized news and email notifications about their favorite musicians.

Success Factors

Shoutmouth is uniquely qualified to succeed for the reasons listed below:

Entrepreneurial background: Shoutmouth's CEO and staff have assisted in the establishment of several successful enterprises.

Shoutmouth's creators have run one of the most successful online affiliate marketing programs in the last two years, selling items to over 500,000 music customers online.

Shoutmouth's founders have spent $500,000 to date in staffing the firm (we presently have an 11-person full-time team), developing the core technology, and launching the site.

Unique Investment Metrics

The parameters of the firm make the Shoutmouth investment potential quite appealing.

To begin, nearly twenty social networks have been bought in the last five years. These networks' value stems from their ties with vast clients, which enable acquirers to market to this audience successfully.

The price of membership in various social networks has ranged from $25 to $137. Shoutmouth can enroll members for less than $1 per person, offering an exceptional return on marketing investment. During a recent test, we were able to sign up 2,000 subscribers to artist-specific Shoutmouth newsletters for only 43 cents per member.

While we are constructing Shoutmouth to last, prospective acquirers include music media/publishing (e.g., MTV, Rolling Stone), ticketing (e.g., Ticketmaster, LiveNation), and digital music sales corporations (e.g., iTunes).

Needs, Financial Strategy, and Exit Strategy

While the technological, marketing, and operational backbone of Shoutmouth has been established, we presently require $3 million to execute on our marketing and technology plan over the next 24 months until we reach profitability.

Shoutmouth's primary source of revenue will be the sale of advertising space. Sales of digital music are projected to become a substantial income stream as technology allows us to integrate music sampling and purchase on our site mature seamlessly. We may sell additional music-related things such as ringtones, concert tickets, and merchandise to a lesser extent.