Answer to Question #255787 in English for Nkokhelo

Question

e process approach to public relations

The process approach views public relations as a process. The process approach "assumes 

that public relations involves a series of routine or accepted procedures in an ongoing 

systematic process" (Barker & Angelopulo 2006: 200). In this regard, public relations is 

viewed as a four-step problem solving process.

You are a communications officer for a health agency in you country. Your are tasked with 

creating a health campaign that will encourage the public to get vaccinated against Covid 

19. Define and give examples of the steps involved in the public relations process approach 

in your planning of the Covid 19 health campaign.

Answer 1

I would use the following steps in planning covid 19 campaign: research to define the problem, developing objectives and strategies that address the covid 19, implementing the strategies, and then measuring the results of the public relations efforts of the campaign.