Answer to Question #250077 in English for mbulazi

Question

Explain the process of evaluation in a qualitative and quantitative approach for the audiences.

Answer 1

The process evolution for qualitative and quantitative emphasizes a different aspect of research. Qualitative typically places more focus on facts. It is beneficial to utilize qualitative methodologies when doing primary and secondary research studies to obtain accurate and factual audience insights. Quantitative research techniques focus on descriptive approaches, social media, surveys, and experimental-based techniques. It is critical to use suitable communications techniques directed to the audience and assess the audience first before launching a campaign.