Answer to Question #250076 in English for mbulazi

Question

According to Bivins (1995:5-16), the planning process consists of five (5) steps, identify and discuss five development processes of public relations with relevant examples.                                 (10)

Answer 1

• Developing a problem or issue statement entails identifying a problem or opportunity that cuts to the heart of the situation and recognizing the implications of failing to address it.
• Researching the subject: this includes researching to assess the organization's position and correctly describing the problem or opportunity so that public relations initiatives may effectively address the issue's root cause.
• The analysis is to differentiate the target audience based on common factors such as demographics, geography, and psychographics.
• It was developing a strategic action plan that tackles the issue examined in the problem statement, including setting targets and assessment criteria. It entails setting a broad aim, setting measurable targets, identifying target audiences, developing focused strategies, and employing successful techniques. Selecting evaluation criteria and tools is also part of the process.
• Choosing suitable media includes deciding on the most effective communication tools and activities to achieve the goals.