Answer to Question #249424 in English for CZWE

Question

1.1 Explain ANY Five (5) different steps in the persuasion process 1.2 List five (5) tools of a public relations writer

1.3 Read the following scenario and answer the question that follows:

You are the Public Relations Practitioner for Sonke Gender Justice, a South-African NGO that strives to prevent domestic and sexual violence, reduce the spread and impact of HIV and AIDS and promote gender equality and human rights. Your supervisor has asked you to help the organisation’s Senior Managers understand the function of public relations in an organisation of this nature. Answer the question that follows:

Select and use one (1) of the ‘communication design approaches to persuasion’ to formulate a persuasive statement for women who survived domestic and sexual violence on the message of ‘Survivor’.

Answer 1

1.1 Steps for persuasion are:

• Credibility
• Common Ground
• Evidence
• Emotional Connection.

1.2 Tools for public relation writer:

• Media relations
• Advertorials
• Social media
• Newsletters
• Brochures and catalogues

1.3 Negative stereotypes must be abandoned. When most consumers think about "sales," they conjure up images of a poor buying experience involving an excessively eager or aggressive salesperson.