Answer to Question #244014 in English for Ntando

Question

You are a public relations manager of an organisation called Tshiwalandani. There is a public outcry because your organisation does not have a corporate communication strategy to deal with the effects of a drought in the country. As a public relations manager at Tshiwalandani you are commissioned by the board of directors to develop and implement a corporate strategy. Give practically examples of how you will implement Tshiwalandani

Answer 1

To begin, I will follow the stages below while developing a business communication strategy.

·        The first step in developing a strategy is to identify the problem, which in this case is a drought.

·        Bring together all of the crisis' players: Regular folks, majority stockholders, executives, and clients are all examples of this.

·        You must be aware of how to conduct surveys or other methods of getting information on public perceptions of the drought. This might be as simple as asking individuals or making a request for information.

·        Form a response based on the information you've gathered. The response must respond to the majority's inquiries; in this situation, the key question is, "How is the company doing amid this crisis?"

·        To the board of directors, provide your reaction and findings.

·        Once they've given their approval, go public with the official company response.

·        Conduct a second poll to see how people reacted to the response.

·        As time passes, continue to evolve the message.

Second, I will carry out the following tasks in order to put Tshiwandalani's corporate communication plan into action.

Obtaining information: For this phase, I would most likely employ surveys because they are a low-cost and straightforward way for the company to get data on the current event. In addition, I would use social media channels to gain a sense of how people feel about the topic.

My response would be centered on the importance of addressing as many questions as possible with only a few responses. The goal is to avoid entangling the company or myself in something we can't manage. Persuade individuals to join your cause by demonstrating that you are on their side and that you understand their plight.

Approval: A effective communication plan relies on the majority of respondents' approval. People are more likely to support you if they agree with what you're saying. You won't be able to please everyone, but a majority will suffice.