Answer to Question #237626 in English for Zee

Question

Explain how the systems theory of public relations can be used to coordinate the planning and exexution of your public relations activities with other sectors and sections of society.

Answer 1

According to the systems theory, public relations professionals must constantly evaluate their environment, intended goals, activities, and input from stakeholders and publics in order to make the required organizational changes to fit within the environment and achieve a target state of equilibrium. Concepts discuss ways to improve the effectiveness of public relations for both organizations and society. Theories help us grasp the connection between acts and events. When deciding how to develop a successful relationship with their public, public relations professionals consider numerous theories.