Answer to Question #232460 in English for Amanda Gambushe

Question

1. Identify an organization of your choice.

2. Provide an overview of the organization.

3. Define the research problem.

4. Determine the research objectives.

5. Determine the research method.

6. Who is your population.

7. who are your units of analysis.

8. How will you sample the units of analysis.

9. How will you collect data.

10. How will you analyse the data.

Answer 1

1. Identify an organization of your choice - Coca-Cola

2. Provide an overview of the organization - The Coca-Cola Company was founded in 1886 and over for 130 years later it is currently the world’s largest beverage company. It also produces and markets sports drinks, tea and coffee.

3. Define the research problem - The Coca-Cola company is experiencing a problem of increase in competitors, plastic bottle waste and water scarcity. 

4. Determine the research objectives - (a)   To outline the marketing strategies of Coca-Cola company. (b)   To outline the characteristics and consumer behavior pattern of Coca-Cola Company.

5. Determine the research method- Interviews and online surveys will be used as the research method.

6. Who is your population - Consumers of soft drinks

7. who are your units of analysis - The youth

8. How will you sample the units of analysis - Random Sampling

9. How will you collect data - Data will be collected through interviewing and volunteer online surveys the respondents of the study.

10. How will you analyse the data - The collected data will be analyzed by use of statistics package for social science(SPSS) into pie charts, bar graphs and percentages.