Answer to Question #230826 in English for Ntombi

Question

Describe the strategic communication roles of a public relations practitioner to the management of the company

Answer 1

• Communication Management - Developing communications objectives that are aligned with an organization’s overall objectives. As two-way communicators, public relations practitioners interact directly with key publics, relaying the resulting information to other members of the management team.
• Crisis Management - Establishing methods and policies to be used when an organization’s operations become involved in an emergency affecting the public. This includes policies and procedures for the distribution of information to employees, media, government and other key publics.
• Issues Management - This involves identifying problems, issues and trends relevant to an organization and then developing and executing a program to deal with them. Included is the study of public policy matters of concern to an organization.
• Relationship Management - This involves the role of public relations in identifying key publics and establishing strategies for building and maintaining mutually beneficial relationships with those publics.
• Reputation Management - The planning and implementing of policies, procedures and strategies that demonstrate an organization's commitment to public and social responsibility, ethical behavior, corporate identity and reputation with key publics.
• Strategic Management - The public relations practitioner helps the management to develop sound policies that serves the best interests of the public as well as the organization. He integrates an understanding of the concerns and the attitudes of the key publics into the organization's managerial decision- making process.