Answer to Question #230116 in English for Kay

Question

1. Explain why the media is important to public relations.
2. Explain the importance of journalistic skills for a Public Relations Practitioner (PRP).

Answer 1

1. Public relations concerns creating a desirable image for an organization and the media plays a crucial role in influencing the perceptions of the public.
2. Public relations practitioners should have journalistic skills so that they can manage to collect data from people and inform a company on the general public perception and whether the image is positive or negative