Answer to Question #228656 in English for Kay

Question

The questions are based on the following scenario:
Fambi Limited is a mining company that operates in South Africa. Due to global economic
factors such as low commodity prices and local factors such as electricity load shedding,
the company’s financial performance has been subdued with the result that it has failed
to pay dividends to its shareholders in the last two years. Moreover, its operations have
been crippled by frequent workers’ strikes. Furthermore, some of the employees are not
aware of the company’s strategic direction. Clearly, the company’s relations with its
stakeholders are strained. In order to create and nourish stakeholder relationships, the
company should embrace communication integration. As a public relations consultant to
the company answer the following questions:

1. Describe the role of communication in the life of an organisation like Fambi Limited.

Answer 1

For managers in companies to fulfill the essential responsibilities of management, such as planning, organizing, leading, and controlling, effective communication is critical. Managers benefit from communication in order to carry out their duties and obligations. Planning is built on the foundation of communication. All necessary information must be transmitted to the management, who must then communicate the plans in order to put them into action. Organizing also necessitates efficient communication with others regarding their job responsibilities. Similarly, in order to achieve team goals, leaders and managers must communicate effectively with their employees. Without written and spoken communication, control is impossible.

In a company like Fambi Limited, managers spend a significant amount of time communicating. They spend about 6 hours every day interacting with one another. They spend a lot of time communicating with their supervisors, subordinates, coworkers, clients, and suppliers in person or over the phone. Where oral communication is not possible, managers employ written communication in the form of letters, reports, or memos.

Managerial skill in sending and receiving communications is required for an effective and efficient communication system. A manager must identify numerous communication barriers, assess the causes for their development, and take preventative measures to avoid them. As a result, a manager's principal task is to establish and maintain an effective communication system in the firm.