Answer to Question #226092 in English for Fiifi

Question

The management of University of Professional Studies, Accra (UPSA) has identified digital marketing barriers as factors impeding on the university’s student recruitments efforts. Initiate five (5) strategic steps you will consider managing the university’s digital marketing challenges.

Answer 1

The university's management(UPSA) found a problem in student recruitment efforts because they did not achieve highly desirable skill traits for students, affecting the university's student recruitment efforts. The following strategic steps would be considered in managing the university’s digital marketing challenges;

Doing higher education marketing on social media

Personalize communication that is creating complete email workflows based on your different types of student persona’s is another way you can use marketing automation.

Live streaming is another digital marketing strategy for higher education where by streaming to Facebook live, Instagram Stories and Video Chat for Snap chat play a big role in this arena.

Centralizing strategy and reporting is another step that can be considered in managing these challenges.

Build a digital friendly brand. Branding has always been an important part of higher education marketing.