If one says that the media messages directed at a particular audience would have a predictable effect on that audience, one would be stating the basic assumption of the ………. theories.
(a) magic bullet (b) hypodermic needle (c) stimulus-response (d) effect
(1) (a) (b) (2) (b) (c) (3) (c) (d) (4) (a) (b) (c) (5) (a) (b) (c) (d)
Q21 Which of the following are examples of persuasive messages?
(a) A T-shirt with a products name printed on it. (b) A discount coupon for a product in the supermarket. (c) The packaging of a bottle of perfume for women. (d) The shopping channel on television. (e) A free gift when one purchases more than R200 of make-up.
(1) (b) (d) (2) (a) (c) (3) (a) (b) (c) (d) (e) (4) (a) (b) (e) (5) (c) (d) (e)
Q 1. If one says that the media messages directed at a particular audience would have a predictable effect on that audience, one would be stating the basic assumption of the ………. theories.
(a) magic bullet (b) hypodermic needle (c) stimulus-response (d) effect
Answer: (4) (a) (b) (c)
Q21 Which of the following are examples of persuasive messages?
Answer: (3) (a) (b) (c) (d) (e)
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