Ray Kroc (Michael Keaton) is a salesman in 1954 who is attempting to sell multimixers milkshake machines to small drive-in restaurants around the country. But, no matter how hard Ray tries, he can't seem to triumph over these places.
His travels have placed him at the mercy of small-business food-serving methods, which often take too long to serve or wrongly interpret his order. Ray isn't fond of the adolescent crowd that frequents these establishments.
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