Economics Answers

Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of products for Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product.

Given below is a table that represents number of customer visits, number of leads, number of conversions, average order value, and economic value per lead on Facebook and LinkedIn. Analyze the data and answer which channel has higher economic value of lead and higher conversion.

Channel : Facebook And LinkedIn

No.of visits: 100 100

No.of leads: 10 20

No.of conversation:  2 4

Average order

value (Rs): 1000 750

Economic value

per lead: 200 150

3.b. An MNC wants to create its website and has high budget for website development and digital marketing. The MNC intends to sell some of its flagship products online in the future. The MNC does not want to dilute its control over the website and intends to create a safe and secure website. Suggest an appropriate web hosting service to the MNC.

ICICI bank wants to position itself as a thought leader within the financial services industry and drive brand salience. The key insight for ICICI Bank was that people visit LinkedIn for three purposes – 1) to connect with other professionals, 2) to discover opportunities, and 3) to get updated knowledge, inspiration and insights. How can the bank use above insights in their LinkedIn Marketing to position itself as a thought leader in the financial services industry.

The target audience for a burger brand is youth who are heavy users of smartphone for watching videos, shopping, gaming, and social media. One of their top three activities was search. How can the burger brand use ‘search’ for selling chicken burger as young people did not search for keywords ‘chicken burger’ but they searched the internet for issues they were facing every day in their life such as getting good scores in exam or

finding the right partner or getting a good job. The youth were looking for answers to their collective problems, desires, and dreams which were manifested through queries in search engines. 

Madhur’s father, was a social worker and very actively working for a well-maintained area in his vicinity. He used to ensure that all the public amenities are used well and maintained properly. One of the road in his area got washed out during a very heavy rains and he filed a request to Municipal Corporate for repairs and maintenance around 5 years before. He was struggling to get his work done and even was not able to understand where the process is stuck. After observing his father’s frustration, Madhur suggested below points to his father:

a. Check if Municipal Corporation is coming under the RTI Act or not?

b. File an RTI to get all the information’s and updates from Municipal Corporation.

Are you also agree (or disagree) with Madhur on his suggestions to his father? Give your views on both the above points.

A partnership firm doesn’t have the legal existence as a separate legal entity. Explain the statement with a comparative analysis with LLP firms.

Suraj purchased a mobile phone from an authorized showroom of a specific brand, after taking the mobile at home, he found that there is a crack in the screen. He went back to the showroom, but the showroom owner, was not ready to accept and blamed him that the phone was handled by Suraj carelessly and hence the screen got broken. In your view, what Suraj should do and get this repaired

Entities engaged in International Business often face more difficulties then the entities which conduct Domestic Business.” – Critically evaluate the statement.