A firm is analysing the impact of a price increase on frozen vegetables. The price was increased from R35 to R38 per kilogramme, resulting in a decline in quantity demanded, from 1 400 to 1 350 kilogrammes per day.
2.1 What is the price elasticity of demand for frozen vegetables in this price range, based on the midpoint formula? (4)
2.2 Given that the price increase resulted in reduced sales, using the elasticity coefficient and the revenue test, explain whether you think the decision to increase the price was sound