There is monopolistic competition in the shampoo market. One of monopolistic firms
- DG. Company offers a special shampoo. Over a long period of time, G's total costs
(CK) of this special shampoo production (hi) are expressed by the following function
TC=3q3 - 27q? +100q. DG's total revenues (CZK) are given by the following quadratic
function TR = 63.25q - 6q?.
a) What amount of shampoo will DG produce?
b) What price will DG charge?
c) What profit will DG generate?
d) Present all results in an appropriate microeconomic model of G's behaviour.
Solution:
a.). In monopolistic competition, the quantity produced will be where: MC = MR
Derive MC:
TC = 3q3 - 27q2 + 100q
MC = "\\frac{\\partial TC} {\\partial Q}"= 9q2 – 54q + 100
MC = 9q2 – 54 + 100
Derive MR:
TR = 63.25q – 6q2
MR = "\\frac{\\partial TR} {\\partial Q}" = 63.25 – 12q
MC = MR
9q2 – 54q + 100 = 63.25 – 12q
9q2 – 54q + 12q + 100 – 63.25 = 0
Q = 3.5
DG will produce 3.5 shampoos
b.). TR = P "\\times" Q
63.25q – 6q2 = PQ
P = 63.25q – "\\frac{6^{2} }{q}" = 63.25 – 6q
P = 63.25 – 6q = 63.25 – 6(3.5) = 63.25 – 21 = 42.25
Price = 42.25
DG will charge a price of 42.25
c.). Profit = TR – TC
Profit = (42.25 "\\times" 3.5) – 3(3.53) – 27(3.52) + 100(3.5)
Profit = 147.875 – (128.625 – 330.75 + 350)
Profit = 147.875 – 147.875 = 0
DG will generate a profit of 0.
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