Suppose that you expect a ceteris paribus decrease in average incomes of 10% this
year compared to last year. How many aircrafts do you estimate that your company will
sell this year? How will it impact total revenues?
Solution:
When the average incomes decrease by 10% compared to last year, aircraft sales will be expected to decline by more than 10%. This is because of the decrease in disposable income for consumers. Therefore, they will not be able to afford to purchase aircraft given that the prices remain the same despite a decrease in their incomes.
The total revenue will also decrease massively due to a drop in aircraft sales made by the company.
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